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Subliminal Messages-Banned From The Gov. Legal Or Not?? |
Consumer preferences play a key role in determining consumer demand for a product. Advertising seeks to strengthen consumer need for a product. At times advertising companies have tried subliminal messaging, which is subtle advertising that intersperses a frame containing a brand name into every fourth frame in a movie; consumers subconsciously register the brand without realizing that they鈥檝e seen it. This type of advertising has proven effective but the government banned it. Should this be so? What if you were given a warning note, before buying a ticket for the movie, saying, 鈥淭his film contains subtle commercials that may subconsciously alter your consumption preferences.鈥?With full disclosure should subtle advertising still be illegal? It is not legal to sell you a bag of pop corn, how ever there is no law against using this sort of thing to get you to vote for a candidate or make you forget what you were told last week as the truth and the government position has changed. There is no evidence that subliminal messages play any role in our decision making. It's simply hysteria that it is banned at all. Another urban myth raises its geriatric head again. |
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